![PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c02c1861382da5b0ad76ee3319c88b492c836f51/4-Figure2-1.png "PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar")
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Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
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Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
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Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
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Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Green Brand Equity in industrial B2B markets
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PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
